Title: 12 Building Your Personal Brand
Course: Principles of Marketing > Section: Chapter 12

Building Your Personal Brand

One of the most important tasks you have in establishing your personal brand is how you are going to communicate your skill level and experience to others. Let’s start by developing a 30-second elevator pitch about yourself. An elevator pitch is what you would say about yourself if you were in an elevator with someone and only had the time between floors to share your message. What is the most important thing you would want to share about yourself and your personal brand if you were in an elevator with a hiring manager at company you want to work for? Things to consider covering include a quick introduction, your unique value or skill that would want to make them hire you, and something engaging about yourself to help them remember you.