Title: 13 Applied Marketing Knowledge Discussion Questions
Course: Principles of Marketing > Section: Chapter 13

Applied Marketing Knowledge: Discussion Questions

1 .

Evaluate the skills that are required to be successful in a personal-selling position. What are they, and why do you believe they would be important?

2 .

Consider the communication process discussed in this chapter. Explain the process as you understand each step. Where do you believe the biggest challenges are from a marketing perspective?

3 .

Explain the ethical issues involved in the messaging that marketers create. How can they make sure that they are not crossing the line when it comes to these issues?

4 .

Identify some of the benefits and the pitfalls of paid sponsorships. Occasionally an issue hits the news about something that had a blowback effect on the company that sponsored a team, event, and/or product.