Title: 9 Applied Marketing Knowledge Discussion Questions
Course: Principles of Marketing > Section: Chapter 9

Applied Marketing Knowledge: Discussion Questions

1 .

Think of a product that you have used recently. What are the core, actual, and augmented products?

2 .

How would you promote a shopping product differently than a specialty product?

3 .

Look at the Oreo product line. Why are there so many products? What purpose does this variety serve?

4 .

Consider the Sears brand. Which stage of the product life cycle is Sears currently in? What do you recommend it do to change this stage?

5 .

Discuss a brand to which you are loyal. Why are you loyal to the brand? How does the brand contribute to your loyalty?

6 .

Would you consider yourself a switcher, shifting loyal, split loyal, or hard-core loyal for your favorite brand? Why?

7 .

Look at the Apple brand packaging in this chapter. How does this packaging meet the criteria that we discuss in the chapter?

8 .

Review Boxed Water Is Better’s website. How do the website and packaging address environmental concerns?

9 .

Discuss a brand’s packaging. How could the brand reduce its packaging or introduce recyclable packaging?

10 .

Why are safety statements important on packaging? What might you add to product safety statements?