Title: 14 Critical Thinking Exercises
Course: Principles of Marketing > Section: Chapter 14

Critical Thinking Exercises

1 .

Explain the key metrics used to measure the success of an advertising campaign.

2 .

List the advantages and disadvantages of public relations.

3 .

Provide examples of ethical issues related to advertising and include ways to avoid them.

4 .

Provide examples of ethical issues related to public relations and include the ways to avoid them.