Title: 9 Critical Thinking Exercises
Course: Principles of Marketing > Section: Chapter 9

Critical Thinking Exercises

1 .

Brainstorm purchases that you have made this week. Classify each into convenience products, shopping products, specialty products, or unsought products.

2 .

Explain the product life cycle. How and why might it change based on certain criteria?

3 .

Examine the package of a product that you have in your pantry at home. Determine how the packaging aligns with the brand, protects the product, and displays value.