Title: 19 Building Your Personal Brand
Course: Principles of Marketing > Section: Chapter 19

Building Your Personal Brand

A workplace study by Blue Beyond Consulting shows that 8 in 10 employees say that it’s important that their employer’s values align with their values. Furthermore, more than 75 percent of respondents indicated that they expect their employer and business to be a force for good.^31

Consider what you value and how you would like your future employer to honor those values. Research a few organizations to find an employer that closely aligns with your values. Write about how you might integrate your personal purpose with that of your employer to make the change that you wish to see in the world.