Title: 6 References
Course: Principles of Marketing > Section: Chapter 6

References

1. “Girls Are Ready to Overcome Gender Norms but Society Continues to Enforce Biases That Hamper Their Creative Potential,” About Us, The LEGO Group, October 10, 2021, https://www.lego.com/en-us/aboutus/news/2021/september/lego-ready-for-girls-campaign/.

2. “Definitions of Marketing,” American Marketing Association, last modified July 20, 2022, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.

3. Ibid.

4. Mary K. Pratt, “How Big Data Collection Works: Process, Challenges, Techniques,” Tech Accelerator, TechTarget, February 7, 2022, https://www.techtarget.com/searchdatamanagement/feature/Big-data-collection-processes-challenges-and-best-practices.

5. Ibid.

6. Rob Kitchin and Gavin McArdle, “What Makes Big Data, Big Data? Exploring the Ontological Characteristics of 26 Datasets,” Big Data & Society 3, no. 1 (January–June 2016), https://doi.org/10.1177/2053951716631130.

7. Raimo Streefkerk, “Qualitative vs. Quantitative Research,” Methodology, Scribbr, revised August 13, 2021, https://www.scribbr.com/methodology/qualitative-quantitative-research/.

8. “The 3 Types of Survey Research and When to Use Them,” SurveyMonkey, Momentive, last modified May 4, 2021, https://www.surveymonkey.com/mp/3-types-survey-research/.

9. Ibid.

10. Ken Anderson, “Ethnographic Research: A Key to Strategy,” Harvard Business Review, March 2009, 24, https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy.

11. “Data Collection Methods: Definition, Examples and Sources,” Online Survey Software and Data Intelligence Blog, QuestionPro, last modified July 21, 2022, https://www.questionpro.com/blog/data-collection-methods/.

12. “Restrictions on Telemarketing, Telephone Solicitation, and Facsimile Advertising,” 47 C.F.R. 64.1200, 2021 comp., p. 486, sec. (c)(1), https://www.govinfo.gov/content/pkg/CFR-2021-title47-vol3/pdf/CFR-2021-title47-vol3-sec64-1200.pdf.

13. Pritha Bhandari, “A Step-by-Step Guide to Data Collection,” Methodology, Scribbr, revised August 13, 2021, https://www.scribbr.com/methodology/data-collection/.

14. Statistics.com, Glossary, s.v. “Median,” accessed November 21, 2021, https://www.statistics.com/glossary/median/.

15. “Albuquerque City, New Mexico,” QuickFacts, United States Census Bureau, accessed November 23, 2021, https://www.census.gov/quickfacts/fact/table/albuquerquecitynewmexico/PST040219.

16. Statistics.com, Glossary, s.v. “Mode,” accessed November 21, 2021, https://www.statistics.com/glossary/mode/; Statistics.com, Glossary, s.v. “Frequency Distribution,” accessed November 21, 2021, https://www.statistics.com/glossary/frequency-distribution/.

17. “Unaided vs. Aided Brand Awareness Survey Questions: What Do They Tell You?,” SurveyMonkey, Momentive, last modified April 9, 2021, https://www.surveymonkey.com/mp/unaided-vs-aided-brand-awareness-survey-questions/.

18. “What Is CSAT and How Do You Measure It?,” Experience Management, Qualtrics, last modified August 10, 2022, https://www.qualtrics.com/experience-management/customer/what-is-csat/.

19. Dom Nicastro, “What Is Customer Satisfaction Score (CSAT)?,” CMSWire, Simpler Media Group, September 20, 2021, https://www.cmswire.com/customer-experience/what-is-customer-satisfaction-score-csat/.

20. “Customer Effort Score (CES): Examples, Definition, and Calculations,” Online Survey Software and Data Intelligence Blog, QuestionPro, last modified December 16, 2021, https://www.questionpro.com/blog/customer-effort-score/.

21. “IA Code of Standards & Ethics,” (2021). Insights Association, November 2021, https://www.insightsassociation.org/Tools-Resources/Codes-of-Standards.

22. Terry Masters, “Ethical Considerations of Marketing Research,” Chron.com, Hearst, March 1, 2019, https://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html.

23. Insights Association, “IA Code.”

24. Masters, “Ethical Considerations.”

25. DuckDuckGo (website), accessed November 20, 2021, https://duckduckgo.com/.

26. Lydia Saad, “Military Brass, Judges among Professions at New Image Lows,” News, Gallup, January 12, 2022, https://news.gallup.com/poll/388649/military-brass-judges-among-professions-new-image-lows.aspx.

27. Ghassan Khoury and Maria Semykoz, “The New Frontier of Business Ethics,” Workplace, Gallup, February 6, 2019, https://www.gallup.com/workplace/246197/new-frontier-business-ethics.aspx.

28. “About,” Gallup, last modified June 1, 2022, https://www.gallup.com/corporate/212381/who-we-are.aspx.

29. Ibid.

30. Ken Worzel, “Market Strategy: Q&A with Ken Worzel,” Press Releases, Nordstrom, accessed March 30, 2022, https://press.nordstrom.com/news-releases/news-release-details/local-market-strategy-qa-ken-worzel.

31. “Nordstrom to Host Virtual Investor Event on February 4,” Press Releases, Nordstrom, January 21, 2021, https://press.nordstrom.com/news-releases/news-release-details/nordstrom-host-virtual-investor-event-february-4.

32. “Celebrating Our 120th Anniversary with WWD and Footwear News,” Press Releases, Nordstrom, accessed June 11, 2022, https://press.nordstrom.com/news-releases/news-release-details/celebrating-our-120th-anniversary-wwd-and-footwear-news.

33. Christian Conte, “Nordstrom Customer Service Tales Not Just Legend,” Jacksonville Business Journal, September 7, 2012, https://www.bizjournals.com/jacksonville/blog/retail_radar/2012/09/nordstrom-tales-of-legendary-customer.html.