Title: 18 Building Your Personal Brand
Course: Principles of Marketing > Section: Chapter 18

Building Your Personal Brand

Have you ever worked in a grocery store stocking shelves, worked at your campus bookstore, or waited on customers at a restaurant or drive-through? Working in retail is a fantastic resume booster. Not only have you advanced your knowledge of the business world, but you have also worked closely with demanding customers and management in a retail environment. Learning to serve customers, following training and rules, being part of a successful job interview, and holding a job outside of school are all highly coveted experiences. According to the Skills You Need website, the most important employability skills include “getting along with and working well with other people” and “being reliable and dependable: doing what you say you will by the deadline you have agreed [to] and turning up when you are meant to be there.”^48 Create or revise your resume to include the applicable skills.