Title: 19 Critical Thinking Exercises
Course: Principles of Marketing > Section: Chapter 19

Critical Thinking Exercises

1 .

Design a sustainability campaign. Select a product or service that is not currently sustainable and redesign it to be sustainable. Consider how you would change the form, function, packaging, distribution, and/or target audience.

2 .

Evaluate a purpose-driven brand. Review the website for the footwear company Allbirds. Describe how sustainability is at the heart of its mission as a company.

3 .

Review the Edelman Trust Barometer. What does this research tell you about the importance of brand trust? Discuss the brands you trust and describe the actions that they take to invoke that trust.