Title: 4 Building Your Personal Brand
Course: Principles of Marketing > Section: Chapter 4

Building Your Personal Brand

Your personal brand is the skills and talents you bring to future employers or to your own business. Think about how businesses market to other businesses. How can you adopt some of those same marketing techniques and develop a plan to market yourself for an internship or employment?

Visit LinkedIn, and look at the profiles of a handful of marketing managers. Examine how each marketing manager depicts their brand within their profile. What do they say about themselves that’s unique?

Now write a one-page summary of your brand.