Title: 12 References
Course: Principles of Marketing > Section: Chapter 12

References

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2. Parkev Tatevosian, “Amazon Reaches 200 Million Prime Members: Here’s Why That’s a Big Deal,” The Motley Fool, April 27, 2021, https://www.fool.com/investing/2021/04/27/amazon-reaches-200-million-prime-member-milestone/.

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7. Keith S. Coulter, Pilsik Choi, and Kent B. Monroe, “Comma n’ Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions,” Journal of Consumer Psychology 22, no. 3 (July 2012): 395–407, https://doi.org/10.1016/j.jcps.2011.11.005.

8. Eric Yu, “What Is Psychological Pricing? 4 Strategies, Examples, and Tactics,” Price Intelligently, ProfitWell, updated June 28, 2021, https://www.priceintelligently.com/blog/bid/181764/psychological-pricing-strategy-where-s-your-head-at.

9. Yu, “What Is Psychological Pricing?”

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24. Jay Fuchs, “A Crash Course on Prestige Pricing (with Real-Life Examples),” The HubSpot Sales Blog, HubSpot, last modified October 15, 2021, https://blog.hubspot.com/sales/prestige-pricing.

25. Mary Hall, “Elasticity vs. Inelasticity of Demand: What’s the Difference?,” Investopedia, Dotdash Meredith, updated June 30, 2022, https://www.investopedia.com/ask/answers/012915/what-difference-between-inelasticity-and-elasticity-demand.asp.

26. Eliana Eitches and Vera Crain, “Using Gasoline Data to Explain Inelasticity,” Beyond the Numbers 5, no. 5 (March 2016), https://www.bls.gov/opub/btn/volume-5/using-gasoline-data-to-explain-inelasticity.htm.

27. Adam Hayes, “Cross Price Elasticity: Definition, Formula for Calculation, and Example,” Investopedia, Dotdash Meredith, updated July 31, 2022, https://www.investopedia.com/terms/c/cross-elasticity-demand.asp.

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33. Bharath Sivakumar, “Price Skimming: Definition, Strategy, & Examples,” Feedough, July 17, 2021, https://www.feedough.com/price-skimming-definition-examples/.

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35. Will Kenton, “Predatory Pricing,” Investopedia, Dotdash Meredith, updated January 30, 2022, https://www.investopedia.com/terms/p/predatory-pricing.asp.

36. Stacy Mitchell, “Wal-Mart Charged with Predatory Pricing,” Institute for Local Self-Reliance, November 1, 2000, https://ilsr.org/walmart-charged-predatory-pricing/.

37. Natalie B. Compton, “Texas Hotel Prices Skyrocketed after Power Outages. Here’s What to Know about Price Gouging,” Washington Post, February 17, 2021, https://www.washingtonpost.com/travel/tips/texas-hotel-storm-price-gouging/.

38. “History,” Warby Parker, accessed May 30, 2022, https://www.warbyparker.com/history.

39. Knowledge@Wharton, “The Consumer Psychology behind Warby Parker’s $95 Pricing for Eyeglasses,” Time, May 23, 2013, https://business.time.com/2013/05/23/the-consumer-psychology-behind-warby-parkers-95-pricing-for-eyeglasses/.

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