Title: 14 References
Course: Principles of Marketing > Section: Chapter 14

References

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4. Leo Burnett.

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27. Julia Belluz, “The Vape Company Juul Said It Doesn’t Target Teens. Its Early Ads Tell a Different Story,” Vox, January 25, 2019, https://www.vox.com/2019/1/25/18194953/vape-juul-e-cigarette-marketing.

28. Scott Thompson, “The Advertisement of Harmful Products,” Small Business, Chron.com, last modified October 26, 2016, https://smallbusiness.chron.com/advertisement-harmful-products-65363.html.

29. Sara Spary, “Ikea’s Quarantine Campaign Offers 6 Ways to Make Furniture Forts,” Adweek, May 13, 2020, https://www.adweek.com/brand-marketing/ikeas-quarantine-campaign-offers-6-ways-to-make-furniture-forts/.

30. Jonha Richman, “5 Examples of Companies Succeeding through Transparency,” Entrepreneur, May 27, 2016, https://www.entrepreneur.com/article/274636.

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33. Dan Shewan, “Ethical Marketing: 5 Examples of Companies with a Conscience,” The WordStream Blog, WordStream, updated May 20, 2022, https://www.wordstream.com/blog/ws/2017/09/20/ethical-marketing.

34. Jordan Valinsky, “Peloton Sales Surge 172% as Pandemic Bolsters Home Fitness Industry,” CNN Business, Cable News Network, September 11, 2020, https://www.cnn.com/2020/09/11/business/peloton-stock-earnings/index.html.

35. Valinsky, “Peloton Sales Surge.”

36. David Griner, “Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours,” Adweek, December 13, 2021, https://www.adweek.com/convergent-tv/ryan-reynolds-on-how-his-peloton-ad-collaboration-came-together-in-48-hours/.

37. David Griner, “How Ryan Reynolds Pulled Off Aviation Gin’s Peloton Parody, Capping His Year of Genius Ads,” Adweek, December 13, 2019, https://www.adweek.com/creativity/how-ryan-reynolds-pulled-off-aviation-gins-peloton-parody-capping-his-year-of-genius-ads/.

38. Joseph Pisani and Megan Graham, “Peloton: Don’t Blame Us for What Happened in ‘And Just Like That . . .’ (Spoilers Ahead),” Wall Street Journal, December 10, 2021, https://www.wsj.com/articles/peloton-dont-blame-us-for-what-happened-in-and-just-like-that-spoilers-ahead-11639097331.

39. Alexandra Del Rosario and Nellie Andreeva, “‘And Just Like That . . .’ Delivers HBO Max’s Strongest Series Debut; ‘The Sex Lives of College Girls’ Peaks in Viewers with Finale,” Deadline, December 10, 2021, https://deadline.com/2021/12/and-just-like-that-hbo-max-strongest-series-debut-the-sex-lives-of-college-girls-peaks-viewers-finale-1234889116/.