Title: 7 Applied Marketing Knowledge Discussion Questions
Course: Principles of Marketing > Section: Chapter 7

Applied Marketing Knowledge: Discussion Questions

1 .

Why do most global organizations envision the world as a huge market without borders?

2 .

Describe the differences between exporting products, forming joint ventures, and licensing products.

3 .

What factors do companies consider when determining a foreign country’s market attractiveness?

4 .

Adding value to the delivery network is tricky and complex for international sellers. With whom do these sellers usually partner to move products seamlessly through distribution channels?