Title: 4 Critical Thinking Exercises
Course: Principles of Marketing > Section: Chapter 4

Critical Thinking Exercises

1 .

Compose a paragraph of 250–500 words using all of the following terms as they relate to B2B. The goal is to prove you understand the meaning of each term.

Terms:

business markets

institutions

business culture

competitors

internal factors

gatekeeper

deciders

problem recognition

buying center

economic factors

personal selling

derived demand

product specifications

reseller

performance review

2 .

Explain the Foreign Corrupt Practices Act and why it is important as US businesses compete in the international marketplace.

3 .

Tesla is building a 10 million square-foot “Gigafactory” in Nevada. While Tesla didn’t rely on systems selling in building the manufacturing facility, the company did contract with many suppliers, such as Anning-Johnson, to provide vital elements such as decking. For Tesla, this was a new task situation. List the various phases Tesla went through to arrive at the construction and operation of this lithium-ion battery Gigafactory.