Title: 17 Critical Thinking Exercises
Course: Principles of Marketing > Section: Chapter 17

Critical Thinking Exercises

1 .

Create a strategy for managing channel conflict within a marketing channel.

2 .

Considering what we have learned in the last several years about supply chain interruption, along with what we have covered in this chapter, what are some of the strategies that a company can use to reduce risk?

3 .

Evaluate alternatives and incentives that companies/marketers can offer customers to manage the speed of shipping while reducing the carbon footprint.