Title: 2 Marketing Plan Exercise
Course: Principles of Marketing > Section: Chapter 2

Marketing Plan Exercise

Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the course. You may need to conduct research in order to obtain necessary information.

Instructions: Using the Marketing Plan Template file you created from the Marketing and Customer Value assignment, complete the following sections of your marketing plan:

- Executive Summary
- Mission Statement
- SWOT Analysis
- Marketing Goals and Objectives

Submit the marketing plan to your instructor for grading and feedback.