Title: 12 Applied Marketing Knowledge Discussion Questions
Course: Principles of Marketing > Section: Chapter 12

Applied Marketing Knowledge: Discussion Questions

1 .

Choose a mass retailer such as Walmart or Target and look at its weekly advertisement. You can do this online, in the store, or with a physical flyer. Identify and analyze the pricing strategies used. Apply what you have learned to how you personally respond to those strategies.

2 .

Consider what products the penetration-price strategy and the price-skimming strategy work for. What are the advantages and disadvantages of these strategies?

3 .

Analyze the role pricing plays in strategic marketing.

4 .

Discuss with your family and friends what you have learned about pricing. Ask them how they respond to odd-even pricing, prestige pricing, and artificial time constraints. Note generational differences and possibly how family traditions can skew the answers.