Title: 5 References
Course: Principles of Marketing > Section: Chapter 5

References

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2. Sophia Chianese, “Market Segmentation: Mattel Case Study,” LinkedIn, September 28, 2018, https://www.linkedin.com/pulse/market-segmentation-mattel-case-study-sophia-chianese/.

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17. Ibid.

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24. Roy, “Market Segmentation.”

25. Roy, “Market Segmentation.”

26. Roy, “Market Segmentation.”

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28. Roy, “Market Segmentation.”

29. Roy, “Market Segmentation.”

30. Yoram (Jerry) Wind and David R. Bell, “Market Segmentation,” in The Marketing Book, ed. Michael J. Baker and Susan J. Hart, 6th ed. (Burlington, MA: Butterworth-Heinemann, 2008), 222–244, from https://faculty.wharton.upenn.edu/wp-content/uploads/2012/04/0702_Market_Segmentation.pdf.

31. Wind and Bell, “Market Segmentation.”

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37. Ibid.

38. “Top 25 Developed and Developing Countries,” Investopedia, Dotdash Meredith, updated May 27, 2022, https://www.investopedia.com/updates/top-developing-countries/.

39. Ibid.

40. Ibid.

41. Arianna and Virginia, “McDonald’s International Market Communications Strategy,” Global Marketing Professor, May 3, 2021, https://globalmarketingprofessor.com/mcdonalds-international-market-communications-strategy/.

42. Ibid.

43. Ian Burke, “From a 7-Patty Whopper to Burgers with Black Buns, Here Are 13 of the Wildest International Burger King Menu Items,” Insider, August 18, 2019, https://www.insider.com/13-wild-burger-king-promotional-menu-items-not-in-us-2019-6.

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46. Kate Sweetman, “In Asia, Power Gets in the Way,” Harvard Business Review, April 10, 2012, https://hbr.org/2012/04/in-asia-power-gets-in-the-way.

47. Kendra Cherry, “What Is a Collectivist Culture? Individualism vs. Collectivism,” Verywell Mind, Dotdash Meredith, February 23, 2022, https://www.verywellmind.com/what-are-collectivistic-cultures-2794962.

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49. Mind Tools, “Hofstede’s Cultural Dimensions.”

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52. Amanda Dodge, “How Lego Keeps Winning Fans Wherever It Goes,” ReferralCandy Blog, ReferralCandy, February 9, 2017, https://www.referralcandy.com/blog/lego-marketing-strategy/.

53. Anne Gentle, “Best Buy’s Personas Hit the Mainstream,” JustWriteClick, September 29, 2005, https://justwriteclick.com/2005/09/29/best-buys-personas-hit-the-mainstream/.

54. “Examples of Buyer Personas for Any Business,” Marketo Engage, Adobe, January 21, 2021, https://www.marketo.com/articles/buyer-persona-examples/.

55. Alexa Drake, “What Is Mass Marketing and How It’s Effective,” Learn Hub, G2, July 29, 2019, https://learn.g2.com/mass-marketing.

56. Ashley Lutz, “Nike Is Going after 3 Kinds of Customers,” Insider, April 7, 2015, https://www.businessinsider.com/nike-is-going-after-3-kinds-of-customers-2015-4.

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58. Smriti Chand, “Target Marketing: Four Generic Target Marketing Strategies,” Your Article Library, last modified December 8, 2013, https://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400.

59. Stevie Langford, “Market Targeting: Why It Pays to Differentiate,” Hurree’s Marketing Blog, Hurree, January 25, 2022, https://blog.hurree.co/blog/market-targeting.

60. Eric Lam, “What Every Marketer Can Learn from the Stitch Fix IPO,” Medium, October 27, 2017, https://medium.com/@elam/what-every-marketer-can-learn-from-the-stitch-fix-ipo-54b208dd416c.

61. Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: McGraw-Hill, 2001), 5.

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64. Devra Gartenstein, “Two Types of Product Positioning,” Bizfluent, Leaf Group, February 5, 2019, https://bizfluent.com/info-8352422-two-types-product-positioning.html.

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69. Shark Byte, “Positioning Statement.”

70. Shark Byte, “Positioning Statement.”

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74. Hausman, “Build a Perceptual Map.”

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86. Blue Laser Digital, “Ethical Target Advertising.”

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