Title: 19 Applied Marketing Knowledge Discussion Questions
Course: Principles of Marketing > Section: Chapter 19

Applied Marketing Knowledge: Discussion Questions

1 .

If we agree with the notion that products and services of today should not harm people of tomorrow, how would you redesign your favorite snack food to be more sustainable?

2 .

The three pillars of sustainability are environmental sustainability, social good, and economic return. Why are these three pillars intertwined? What would happen if you had one without the other two?

3 .

Research New Belgium Brewery. How do the company’s sustainability practices benefit the environment, communities, and its financial bottom line?

4 .

Waste minimization is a key sustainability strategy. Take a look in your kitchen cabinets and describe the products that could be made with less waste.

5 .

Review the trailer for “This is a True Story” on Charity: Water’s website. How has the nonprofit gamified its mission?