Title: 18 Marketing Plan Exercise
Course: Principles of Marketing > Section: Chapter 18

Marketing Plan Exercise

Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the course. You may need to conduct research in order to obtain the necessary information.

Instructions: Using the Marketing Plan Template file you created from the Marketing and Customer Value assignment and expanded upon in Strategic Planning in Marketing, Market Segmentation, Targeting, and Positioning, Marketing Research and Market Intelligence, Products: Consumer Offerings, Pricing Products and Services, Integrated Marketing Communications, and Distribution: Delivering Customer Value, complete the following section of your marketing plan:

- Budgeting
- Action Programs
- Controls to Monitor Progress

Submit the marketing plan to your instructor for grading and feedback.