Title: 10 Applied Marketing Knowledge Discussion Questions
Course: Principles of Marketing > Section: Chapter 10

Applied Marketing Knowledge: Discussion Questions

1 .

Explain the differences in:

1. Continuous innovation
2. Dynamically continuous innovation
3. Discontinuous innovation

2 .

List the stages of new product development.

3 .

Consider new product adopter categories and answer the following questions.

1. Do you believe that consumers are always in the same category? For example, once a laggard, always a laggard? Can someone be a laggard in one category and an early majority in another?
2. What impact do these categories have on new product development?
3. Can you think of a time or product category where marketing would want to push more consumers into one category?